Here's the story..
I used to be obnoxious. I wanted attention, but really just wanted people to like me. I tried to make people like me, but wasn’t good.
When I started my business, I didn’t do all the things you’re supposed to do. I didn’t design a customer journey, with lead magnets and opt ins and captures and nurtures and offers, etc. etc. I didn’t even have a website until just now (EOY 2022).
Now, to be fair, I didn’t do this on purpose as a strategy, but it worked out to be the best thing I could have ever done. Here’s what I did. Since I knew I was starting at the bottom, I set out to meet and befriend as many amazing people as I could. Not for any outcome other than to simply enjoy the company and brilliance of each person I met. Not for sales, not for any sort of “ask.” Just for the pleasure of getting to be around someone so awesome.
Here’s the turning point. Since I was so insecure about my beginnings, I made a point (probably for the first time ever) to not talk about myself, or shine a light on myself whatsoever. I was so hungry to enjoy and learn from these peoples’ company, that I had no reason to talk about myself.
And that, my friends, is how I accidentally gained renown. Sure, I’m good at Keap, but so are a lot of other people, thousands and thousands of people. It’s a very saturated field. It’s not my expertise that made me successful, it’s that I make people feel seen, heard, and loved.
The more I gave, the more I got. And soon I was enjoying the GOOD kind of attention. People wanted to be around me and hire me, and attend meetings and events because they were more fun when I was there.
So here’s why I’m so passionate about these 3 topics, and why they all tie together. My community skills, it turns out, were my marketing strategy all along. This resulted in a reputation better than I could have ever planned for, which grants me the opportunity to give back on a bigger scale. So whenever I get the chance, I love to speak and teach. It’s also why I created these Activate and Timeless brands, so that the things I do one-on-one, can be brought to the masses. Thanks for coming on this journey with me. I’ll never forget where I started or how I got here.
Share your story with me?